Asian Journal of Management, Entrepreneurship and Social Science https://ajmesc.com/index.php/ajmesc <p>Asian Journal of Management Entrepreneurship and Social Science is a collection of journals, articles, ideas, concepts, theories and research results from various fields related to management , entrepreneurship and social science. This article is published quarterly month with peer review process.</p> Cita Konsultindo Research Center en-US Asian Journal of Management, Entrepreneurship and Social Science 2808-7399 Cultivating The Future: The Importance of Entrepreneurship Education in South Africa’s Basic Education Sector https://ajmesc.com/index.php/ajmesc/article/view/747 <p>This paper examines the importance of entrepreneurship education in South Africa's primary education sector. The paper argues that the consolidation of entrepreneurship education at primary and high school levels in South Africa can contribute to socio-economic development but also help address issues such as poverty inequality and youth unemployment. This paper employed Schumpeter's Theory of Innovation and the Need for Achievement Theory as a theoretical lens. A systematic literature review was employed as a research approach in this paper. Five databases were used to search for data. The paper revealed that entrepreneurship education had not been fully consolidated in South Africa's primary education sector, significantly depriving learners of innovative skills and competencies to help them become entrepreneurs tomorrow. The paper recommends that the government accelerate the inclusion of entrepreneurship as a standalone subject in the primary education sector so that by the time learners graduate from high school and enter university, they have a deep understanding of entrepreneurship, which increases their chances of becoming entrepreneurs, thus contributing to the country's socio-economic development.</p> Victor H Mlambo Lethiwe Mbongwa Thandiwe Khambule Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-07-11 2024-07-11 4 04 1 20 Analysıs Of Refreezıng Change Model On Performance Of Kenya Broadcastıng Corporatıon https://ajmesc.com/index.php/ajmesc/article/view/965 <p>The&nbsp;Kenya Broadcasting Corporation (KBC), like many organizations, faces the challenge of adapting to a dynamic environment. To enhance its performance, KBC has implemented various strategies, including sustainable programs. However, intense competition from other licensed stations, such as Citizen TV, KTN News, KTN Home, NTV, K24, and TV47, has impacted KBC’s performance. Over the years, KBC has transitioned from being a top media house to a struggling station. This study investigated the influence of refreezing&nbsp;Change Management Model&nbsp;on KBC’s performance. Refreezing change is one of the components of Lewin’s model, which comprises three stages; - Unfreeze, Change, and Refreeze and provides a structured approach to managing organizational change. The study was informed on the basis of Kurt Lewin change management model, Mckinsey 7s model, ADKAR change management model, Kotter’s Eight -step change model, kubler-Rose change curve and Nudge theory, thus proving a comprehensive framework for change managment. A descriptive research strategy was used for this investigation. One hundred and thirty-two employees of the Organization made up the sample population. Sampling was performed using the census technique. Primary data collection involved self-administration of questionnaires. Presentation was done using tables, figures and charts.The overall implication of the study shows that refreezing is currently being used by KBC to improve improving KBC’s operational efficiency and effectiveness and hence performance. Major conclusion is that the departmental heads at KBC (Kenya Broadcasting Corporation) generally agree that the process of “refreezing” (disrupting existing routines and mindsets) has a positive impact on KBC’s performance to a great extent. The study offers actionable recommendations such as: KBC should invest in training programs and effective communication strategies to ensure that employees understand and embrace the refreezing process; regular monitoring of the impact of refreezing initiatives on performance metrics and adjusts strategies accordingly ensuring alignment between departmental heads and KBC leaders in communicating the importance of unfreezing. The study contributes to the body of knowledge by offering empirical and practical evidence of refreezing stage of Lewin’s Change Management Model and its significance in organizational performance.</p> Vivian Isiche Evans Nyamboga Mandere Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-07-11 2024-07-11 4 04 21 46 Evaluatıng Customer Perceptıons And Expectatıons Of The Servıce Qualıty Delıvery A Case Of The Cıty Of Tshwane Emergency Management Servıces Department https://ajmesc.com/index.php/ajmesc/article/view/745 <p>Emergency services are intangible, making it challenging for public agencies like the City of Tshwane Emergency Services Department (CoT's ESD) to analyse customers perceptions and assess the desired results of their service quality. The review of literature indicates limited academic attempts to evaluate expectations from customers and their perceptions in relation to customer satisfaction in the Municipal Government Emergency Services Department (CoT ESD) context, especially in South Africa. It is in this regard that the study evaluated the customer perceptions and expectations of residents regarding service quality delivery of CoT ESD. The study adopted the quantitative method with the use of self-administered questionnaire to a randomly selected sample of 274 respondents within the seven regions of the City of Tshwane. Data was analysed using the SPSS version 27. The study concludes that there is a positive relationship between customer expectations and the satisfaction; there is a positive relationship between customer perception of services delivered on services delivered by the Emergency Services Department of the City of Tshwane. The study recommends that the Emergency Services Department must remain committed to ensuring client satisfaction, which can be a part of its overall business plan</p> Knowledge Shumba Patrick Ebewo Rosina Tabea Rabalao Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-07-23 2024-07-23 4 04 47 63 Literature Study of Tourism Village Development Regulation Based on Local Wisdom Aspects of The Community in Kelong Village, Bintan Coast District, Indonesia https://ajmesc.com/index.php/ajmesc/article/view/1049 <p><em>Tourism is a phenomenon that arises due to the interaction between tourists, service providers/tourism industry, and the government in providing facilities and services that support tourism activities. These various interactions form a system that is interconnected with each other. The tourism system is described as closed, but this model can be used to analyze the crucial components of providing attractiveness to a tourist destination. Kelong Village, with its unique combination of red soil, green sea, and blue sky, presents a special dish that stuns with Kelong Island's beauty. The journey to this charming location involves breaking through a pine forest flanked by lakes and beaches, a challenge heightened by the high humidity. The island's unspoiled mangroves, which grow on the beach, offer a unique fishing experience. The charm of the sunset is also a beauty that tourists can enjoy. It is important to note that the beauty of Kelong Village is not just in its natural attractions but also in the local wisdom that underpins its community-based tourism. This local wisdom is a cultural aspect we should all appreciate and respect, enriching our understanding of the world and the communities we visit. Our study is based on a comprehensive normative juridical research method, a robust and widely respected approach in the field. This method, known for its reliability and accuracy, has produced insightful results, instilling a high level of confidence in the credibility of our study. You can trust the information presented in this study, knowing that it is based on a solid and reliable research method. We have taken every measure to ensure the accuracy and reliability of our findings so you can be confident in the information we present.</em></p> Nensi Lapotulo Miratia Afriani I Wayan Thariqy Kawakibi Pristiwasa Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-08 2024-09-08 4 04 64 72 Analysis Of Factors Affecting Sugarcane Farmers' Income (Case Study: PT. PG Rajawali II Unit PG. Sindanglaut) https://ajmesc.com/index.php/ajmesc/article/view/828 <p><em>This study aims to analyze the factors that influence the income of sugarcane farmers in PT. PG Rajawali II Unit PG Sindanglaut. The research examines three main factors: capital, land size, and labor, which are expected to have a significant impact on farmers' income. The study utilizes a descriptive quantitative approach and regression analysis to evaluate the data collected through surveys of 478 farmers in the Cirebon region. The findings will provide insights into how these factors correlate with income levels and help to inform future strategies for improving farmer livelihoods.</em>.</p> Irfan Daud Hiban Doni Nugraha Dina Dwirayani Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-08 2024-09-08 4 04 73 83 Influence Promotıon, Perceıved Of Rısk And Trust Towards Onlıne Shoppıng Usıng Technology Acceptance Model https://ajmesc.com/index.php/ajmesc/article/view/926 <p>The purpose of this study is to explore the conceptual model for the attitude and perception investigate customer interest in doing online shopping influenced by promotion, risk perception and trust. Samples collected were 117 respondents which found online and directly to respondent. The use of an online questionnaire among others, to ensure that respondents fill is correct respondents who are used to access the internet. The next filter to ensure respondents had online shopping, at the beginning of the questionnaire has been given the question of whether the respondent ever online shopping. There is no limit to the number of respondents in online shopping, which goods are purchased and through the website / online shopping portal specific. Technology Acceptance Model (TAM) is a popular model that was adopted because it is a model that was developed to measure the level of acceptance of the technology, according to the model in this study. The analysis technique used in this research is Structural Equation Model (SEM) with AMOS. The results showed that the promotion and trust influence the perceived usefulness and perceived ease of use in online shopping, except for the variable trust has no effect on the perceived usefulness. And both perceptions significantly influence the attitudes and interest in online shopping. But the perceived of risk was not significant effect on trust and perceived ease of use.</p> <p><em>&nbsp;</em></p> <p>&nbsp;</p> Ilham Fitriadi Ahmad Rifani Maya Sari Dewi Rusdayanti Asma Irwansyah Irwansyah Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-08 2024-09-08 4 04 84 95 The Strategies for Improving Lecturer Performance Through Servant Leadership, Organizational Climate, Knowledge Management, and Job Satisfaction https://ajmesc.com/index.php/ajmesc/article/view/1007 <p><em>Strategies for Improving Lecturer Performance Through Servant Leadership, Organizational Climate, Knowledge Management, and Job SatisfactionAbstract Higher education in Indonesia must prepare high-quality and adaptive human resources in facing rapid and dynamic global changes. Lecturers play an important role in achieving this goal by effectively implementing the tri dharma of higher education. However, there are still many lecturers who still need to meet the established quality standards. The Indonesian Defence University (Unhan RI) faces challenges in achieving lecturer performance targets, including certification and education levels, which still need closer to the target. This study aims to understand the factors influencing lecturer performance and its integration with other aspects, such as leadership and organizational climate. This study uses a quantitative approach with a descriptive survey method to test the hypothesis regarding how servant leadership, organizational climate, and knowledge management affect lecturer performance through job satisfaction as an intervening variable. The data will be analyzed using path analysis and SITOREM. The study was conducted on lecturers at the Defense University in three locations. The study shows that Servant Leadership, Organizational Climate, Knowledge Management, and Job Satisfaction directly influence Lecturer Performance, with Servant Leadership and Organizational Climate also indirectly affecting Lecturer Performance through Job Satisfaction. To improve lecturer performance, it is necessary to strengthen weak indicators in various aspects with priority improvements starting from organizational management. The Rector of the Defense University is advised to strengthen servant leadership, organizational climate, and knowledge management, and improve job satisfaction supervision. In contrast, lecturers are advised to improve performance through cooperation and time utilization.</em></p> <p><strong>&nbsp;</strong></p> Ridwan Gunawan Sri Setyaningsih Lina Novita Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-08 2024-09-08 4 04 96 116 Panduri Berseri Ecotourism: Corporate Social Responsibility Program by Fuel Terminal Tuban to Community Empowerment in Tasikharjo Village Tuban https://ajmesc.com/index.php/ajmesc/article/view/1070 <p style="font-weight: 400;"><em>The Panduri Berseri Ecotourism Program is one such initiative Corporate Social Responsibility (CSR) which is run by PT Pertamina Patra Niaga Fuel Terminal (FT) Tuban. This program was implemented in Tasikharjo Village, Jenu District, Tuban Regency, East Java Province. Tasikharjo Village is located on the north coast and has beach potential. This potential has encouraged local communities to conserve and manage their natural assets to preserve the environment and develop new economic potential by managing beaches as tourist destinations. This research examines the process of implementing the CSR program by PT Pertamina FT Tuban. CSR program by PT Pertamina FT Tuban implemented trought stages of planning, implementation, monitoring and evaluation. The approach used is Participatory Rural Appraisal (PRA), which involves active community participation in every step of program implementation. The implementation of CSR from PT Pertamina FT Tuban through the Panduri Berseri program provides benefits for encouraging environmental sustainability and for the economic sustainability of the Tasikharjo Village community</em></p> <p style="font-weight: 400;">Keywords:</p> <p style="font-weight: 400;"><em>Ecotourism, Empowerment, Community, Corporate Social Responsibility, and PT. Pertamina Patra Niaga Fuel Terminal Tuban</em></p> Hasfin Bagus Trianto Affrida Eka Ramadhany Sukmayadevi Maulida Nur Faticha Shinta Tris Irawati Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-08 2024-09-08 4 04 117 132 Opportunıty Recognısıtıon Among Sme Owner Managers/Entrepreneurs In Kampala, Uganda https://ajmesc.com/index.php/ajmesc/article/view/872 <p><em>Small and medium-sized enterprises (SMEs) are vital to economic growth and development in Uganda and contribute the attainment of several of the SDGs. However, high failure rates within the first five years of operation indicate a need to understand factors influencing SME success, particularly opportunity recognition by owner-managers. This study examines opportunity recognition among SME owner-managers in Kampala, Uganda, focusing on demographic factors such as age, gender, marital status, education level, and work experience. Data were collected from 193 respondents through closed-ended questionnaires, ensuring validity and reliability through the Content Validity Index (0.871) and Cronbach's Alpha (0.886). Analysis included independent t-tests, and One-Way ANOVA. Findings show no significant gender-based differences in opportunity recognition, suggesting the need for equitable support interventions. Age-related analysis indicates that opportunity recognition improves with age, with older entrepreneurs leveraging experience for incremental innovations. Marital status significantly influences opportunity recognition, with married owner-managers benefiting from supportive networks. Higher education levels, especially at the Master's level, correlate with enhanced opportunity recognition due to advanced cognitive skills and broader networks. Work experience length showed no significant impact, emphasizing the importance of quality experiences and targeted training. Recommendations include developing gender-equitable support, age-specific training programs, recognizing marital status impacts, encouraging higher education, and prioritizing quality work experiences over duration for effective opportunity recognition skill enhancement.</em></p> Olutayo Osunsan Robert Karuhanga Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-09 2024-09-09 4 04 133 151 The Effect of Work Discipline and Job Satisfaction on Work Productivity with Work Motivation as a Moderating Variable at the Mataram City Administrative Office https://ajmesc.com/index.php/ajmesc/article/view/953 <p><em>This study aims to examine the effect of Work Discipline and Job Satisfaction on Work Productivity with Work Motivation as a moderating variable at the Kelurahan office in Mataram City. This research uses quantitative methods with a causality associative approach. The sample in this study amounted to 83 villages employees who existed and were scattered in the city of Mataram. Data collection using questionnaires that are distributed online using google form. The data analysis tool used is the structural equation model (SEM) method which is processed using the Smart-PLS application. The results of the research findings show that Work Discipline has a positive and significant effect on Work Productivity, Job Satisfaction has a positive and significant effect on Work Productivity, and Work Motivation is able to moderate the influence of Work Discipline and Job Satisfaction on Work Productivity</em>.</p> Adi Indra Pratama Mukmin Suryatni Akhmad Saufi Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-09 2024-09-09 4 04 152 168 Effects Of Corporate Socıal Responsıbılıty On Busıness Performance A Case Of Total Energıes, Tanzanıa https://ajmesc.com/index.php/ajmesc/article/view/1045 <p><em>This study investigated the effect of CSR on business performance at Total Energies Tanzania Limited. </em><em>The research study employed a case study design where Total Energies Tanzania HQ was selected as a case. In this case, the unit of study namely Total Energies Tanzania Limited was used to collect secondary data on the company's CSR practices and its effect on business performance over time. Population of this study was management at Total Energies headquarter with authority to disseminate company’s information about CSR. By reflecting the purpose of the study “</em><em>Effect of corporate social responsibility on business performance a case of Total Energies Tanzania</em><em>”, employed a purposive sampling in choosing 5 top management officials at Total Energies Tanzania Limited to be interviewed. The plan of the study was to use both, the primary and secondary data. However, the field data was not collected because the management did not allow it to happen. </em><em>Time series data were collected for the time period extending from 2018 to 2022 through company annual reports and other sources. Return on equity (ROE) and Return on Sales (ROS) were employed as dependent variables in the time series data analysis. CSR was an independent variable. Liner regression model was employed in order to uncover the connection between CSR and performance of the company. </em><em>The findings of the study indicated that there was no statistically significant association between education CSR, health CSR, and the business performance of Total Energies. These results suggest that the company's endeavors in education and health CSR did not lead to positive financial outcomes, potentially due to stakeholders' negative perceptions regarding the company's commitment to CSR. It is recommended that companies engaging in CSR activities align these initiatives with their corporate strategies to achieve favorable outcomes.</em></p> Saddam Chaton Beny Mwenda Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-09 2024-09-09 4 04 169 185 The Effects of Mergers and Acquisitions on Banks’ Performance in Tanzania: Case of NCBA, NIC, CBA https://ajmesc.com/index.php/ajmesc/article/view/1068 <p><em>This study investigated the effects of mergers and acquisitions (M&amp;A) on the performance of banks in Tanzania, specifically focusing on NCBA Bank, formed from the merger of NIC Bank and CBA Bank. The study aimed to assess the impact of M&amp;A on key performance variables, including the Capital Adequacy Ratio (CAR), Asset Quality Ratio, and Current Ratio, with financial performance measured through Return on Assets (ROA). Adopting a time series research design within a quantitative approach, the study utilized a census sampling technique on all M&amp;A banks in Tanzania, focusing on NCBA Bank due to its significant assets. Data were collected from financial statements spanning ten years (2014-2023) and analyzed using SPSS software, applying regression analysis to test hypotheses. The findings revealed that while liquidity positively influenced financial performance, asset quality showed a negative effect, and the capital base did not significantly impact performance. The study concluded that M&amp;A could enhance bank performance if effectively managed. Recommendations included improving asset quality and liquidity management strategies to optimize financial outcomes in the Tanzanian banking sector.</em></p> Gloria Msalilwa Beny Mwenda Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-09 2024-09-09 4 04 186 209 Determinans Of Students’ Interest In Enterpeneurship : Students’ In Perpectives In Medan https://ajmesc.com/index.php/ajmesc/article/view/1027 <p>In economic growth, entrepreneurship is able to increase per capita income and reduce poverty levels and remains an important pillar in achieving a country's economic development. The Indonesian government through Presidential Regulation (Perpes) No. 2 of 2022 states that it is able to create 1 million new entrepreneurs. Basically, entrepreneurial intention is the best determinant in a country's economic development through entrepreneurship. This study aims to explore what factors influence the entrepreneurial intention of students in 5 universities in Medan City. The results showed that behavioral beliefs have a significant effect on personal attitudes, normative beliefs have a significant effect on subjective norms, control beliefs have a significant effect on perceived behavior, personal attitudes, subjective norms, perceived behavior, social support, and current behavior have a significant effect on entrepreneurial intentions. Personal attitudes are unable to mediate the effect of behavioral beliefs on entrepreneurial intention, perceived behavior and subjective norms mediate the effect of controlling beliefs on entrepreneurial intention. This research extends the understanding of the theory of planned behavior. It serves as a basis to demonstrate the need to create more inclusive and equitable strategies to support the entrepreneurial spirit among university students in Medan.</p> Romindo M Pasaribu Juara Simanjuntak Sri Ida Simanjuntak Desman Telambanua Vinsensius Matondang Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-11 2024-09-11 4 04 210 230 Management Strategy for Pacu Jalur Event as a Cultural Tourism Attraction in Kuantan Singingi Regency, Riau Province https://ajmesc.com/index.php/ajmesc/article/view/1079 <p>Event management is a vital domain within the management of tourism destinations. This study employs a qualitative approach with a descriptive methodology, aiming to delve into and portray phenomena, events, and situations in a thorough and comprehensive narrative manner. Data were collected through triangulation to ensure validity and reliability. In-depth interviews were conducted with informants including the Tourism Office of Kuantan Singingi Regency, academics, local communities, private sector representatives, and media. Observations were carried out via quasi-participation, where the researcher partially engaged in observing the Pacu Jalur event. Documentation related to the Pacu Jalur festival was also gathered as evidence for this study. Additionally, a literature review of other research was conducted to enhance both theoretical and practical insights. The findings reveal that Pacu Jalur, as a tourist attraction, holds significant tourism potential. However, the tourism product components for visitors remain minimal. The stages of event management are neither effective nor efficient. The promotional mix by the Tourism and Culture Office of Kuantan Singingi Regency is social media-based but has yet to reach a broad tourism market. Strategies identified include the political aspect indicating strong government support but also political instability, which could hinder tourism operators. The economic aspect shows that while the Pacu Jalur event generates substantial revenue from hotels, restaurants, and parking, it lacks official sponsors. The social aspect demonstrates that the community is actively involved in both the event's execution and the preservation of this tradition. The environmental aspect reveals that Pacu Jalur has adopted selective logging practices to maintain environmental sustainability. The legal aspect indicates that regulations concerning Pacu Jalur have been formalized as guidelines under regent regulation No. 16 of 2023. In conclusion, event management and promotional strategies are not yet functioning effectively and efficiently, necessitating the implementation of strategies to achieve optimal results.</p> Annisa Rizki Ananda Yohanes Kristianto Yayu Indrawati Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-12 2024-09-12 4 04 231 246 Influence of Job Analysis on Worker Productivity in Hospitals at Kisii County https://ajmesc.com/index.php/ajmesc/article/view/870 <p><em>With such hiring procedures in place, management anticipated attracting and selecting the most suitable applicants with the requisite skills, abilities, and qualities to meet job requirements and simultaneously support the company in accomplishing its overarching goals. The majority of the workers in these hospitals, nevertheless, have reportedly performed below appropriate levels and with unsatisfactory effectiveness, even with the implementation of all these hiring procedures. Kenyan hospitals are dealing with a number of issues, such as inadequate motivation among staff members, excessive staff turnover, and uninspired employees.</em><em> The research design used in the present investigation&nbsp;was descriptive. In a nutshell LabFlow reports that 287 medical establishments are dispersed throughout the nine sub-counties of Kisii County. Of them, 20 are faith-based facilities, accounting for 7%, and the Ministry of Health comprises 160, or 55.7%. This keeps 36.2% labeled as private institutions (104), and 1% under NGO's (3). There are 14,251 healthcare centers in Kenya. This means that Kisii County has 2.01% of all the amenities in the nation.&nbsp; 148 employees were the focus of this study (staff and administration). A total of 108 healthcare employees and administrators made up the sample size.</em> <em>The Statistical Package for Social Sciences (SPSS Version 24) was used to examine the statistics. Descriptive statistics was useful in illustrating the traits of the study parameters. </em><em>Through this analysis, the researcher got information on the practitioners’ hiring approaches and their effect on the success of healthcare institutions. Firstly, the research shows that job analysis contributes positively in employee’s performance of the County of Kisii workers. Consequently, the choice between recruitment agencies, referrals from professionals and current workers was a common trend. Organizations that used the mixture of internal as well as external recruitment channels also said that productivity levels of their workers are higher than productivity levels of those organizations that totally depend on internal sources. In contrast, there should be a balance between highlighting the strengths and also elucidating the limitations of the very research and its findings. However, there were some shortcomings in the research, like the use of self-reported information from the participants, which could be influenced by their biases and might not be 100% true. This research indicates that the continuous monitoring and evaluation of the recruitment process is one of the means to sustain the improvement of productivity and organizational accomplishment in a medical institution.</em></p> Robert Ouko Gai Dr. Jacqueline Omuya, PHD Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-13 2024-09-13 4 04 247 258 Systematic Literature Review: Analysis Of The Role Of Accounting On Sustainable Tourism Practices, The Influence Of Corporate Social Responsibility And Green Finance Behavior On Indonesia's Tourism https://ajmesc.com/index.php/ajmesc/article/view/1080 <p>The tourism industry in Indonesia has grown rapidly in recent years. However, this growth <br>also brings significant environmental and social impacts, such as environmental pollution, <br>exploitation of natural resources, and cultural degradation. Therefore, sustainable tourism <br>is becoming increasingly important to ensure environmental sustainability and the well<br>being of local communities in the long term. Accounting has an important role in supporting <br>sustainable tourism practices. This study aims to determine the role of accounting on <br>sustainable tourism practices, the influence of corporate social responsibility and green <br>finance behavior on Indonesia's tourism sector. This study uses a systematic literature <br>review method. Data is collected through literature searches from academic databases such <br>as Google Scholar. The data collected were analyzed using thematic analysis methods to <br>identify the main themes that emerged from the selected literature. The results of the study <br>show that the role of accounting in sustainable tourism practices is very important because <br>it helps to manage, measure, and report the economic, environmental, and social impacts of <br>tourism activities. In addition, it was found that Corporate Social Responsibility (CSR) and <br>Green Finance behavior towards Indonesia's tourism sector.</p> Liona Efrina Sri Rahayu Yudi Yudi Netty Herawaty Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-13 2024-09-13 4 04 259 275 The Challenges Of Institutional Actors: Study On The Management And Distribution Of Conditional Cash Transfer Program in Banjarmasin https://ajmesc.com/index.php/ajmesc/article/view/1005 <p><em>This research aims to study the challenges faced by actors in management and distribution of CCT. There has been no research the challenges faced by actors in management and distribution of CCT program during the 2020-2021 COVID-19 period and there has been no research regarding the analysis of challenges faced by actors in management and distribution of CCT. The research adopts a qualitative approach, involving basic research and descriptive research to build/test theories and describe the challenges faced by actors in the CCT Program. &nbsp;Study findings related to this research identified three actor challenges. The first challenge concerns the passive role of institutions and the number of human resources in CCT distribution. The second challenge involves delays in funds and beneficiary data, as well as data accuracy issues, such as beneficiary family addresses, National Identify Number (NIN), and marital status. The third challenge pertains to protests from the community and administrative negligence by the community. The study concludes with three actor challenges in the CCT program's target inaccuracies: human resources, data, and community. </em></p> Aliy Arivin Anward Isbandi Rukminto Adi Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-13 2024-09-13 4 04 276 282 Quality Service Delivery in Social Protection Fund in Tanzania: Does Financial Capability Matter? https://ajmesc.com/index.php/ajmesc/article/view/995 <p><em>This study is set to examine the influence of financial capability on quality service delivery in the social protection funds in Tanzania. The study draws experience from the Public Service Social Security Fund in Dodoma. </em><em>Using a cross-sectional research design, data were collected from 142 employees through questionnaire surveys. Data were analysed using descriptive and inferential statistics. The descriptive statistics were presented through mean and standard deviation. Also, inferential statistics was presented using multiple linear regression. Results show that employees at PSSF perceive quality service delivery as moderate. Further analysis reveals that budget allocation, investment in service, financial resources and funding sources significantly influence quality service delivery. Likewise, the R Square value of 0.546 indicates that 54.6% of the variability in quality service delivery is explained by the independent variables. ANOVA results confirm a significant relationship (p &lt; .001) with an F-statistic of 46.840. The findings underscore the importance of financial capability in enhancing quality service. The study recommends that </em><em>human resource departments to integrate financial literacy initiatives into employee development plans to empower staff with the skills needed to navigate financial challenges effectively. Additionally, policymakers and regulators should ensure adequate financial resources and support systems are in place to sustainably improve quality service delivery. </em></p> <p><em>&nbsp;</em></p> Richard Msacky Saumu Muganyizi Roza Salmon Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-13 2024-09-13 4 04 283 310 A Post-Harvest Financial Loss in Small-Scale Fisheries Supply Chain in Tanzania: Case of Kivukoni Market, Ilala Municipality https://ajmesc.com/index.php/ajmesc/article/view/1075 <p><em>This study aimed to analyze the influence of fishing methods on post-harvest financial losses at Kivukoni Fisheries Market in Ilala Municipality, Tanzania, addressing existing gaps in understanding how local fishing practices impact small-scale fisheries. The study employed a quantitative approach, using a cross-sectional research design and data collected from 114 respondents through structured questionnaires. The findings revealed that traditional fishing methods significantly contributed to higher post-harvest financial losses, indicated by a negative correlation between these methods and efficient resource consumption (r = -.792, p = .407), revenue generation (r = .766, p = .435), and timely processing (r = .093, p = .749). The regression analysis demonstrated that traditional fishing methods had a negative but not statistically significant effect on post-harvest financial losses (β = -.020, p = .854), suggesting that modernizing methods could enhance financial outcomes. The study concluded that adopting advanced techniques, improving storage facilities, and streamlining operations were essential steps to improve economic outcomes for small-scale fishers. Recommendations included targeted training programs, investment in proper storage infrastructure, and the development of policies that support the transition to more efficient fishing practices</em></p> Mariam Misanga Masoud Yussuf Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-16 2024-09-16 4 04 311 330 AI Catalyst: Revolutionizing Workforce Development - A Comprehensive Study of Intelligent Learning Systems https://ajmesc.com/index.php/ajmesc/article/view/1073 <p>This comprehensive study investigates the transformative impact of Artificial Intelligence (AI) on employee training and development through an extensive review of theoretical frameworks and case studies. The research explores how AI technologies are reshaping traditional training paradigms, enabling personalized learning experiences, and enhancing organizational performance. Through qualitative analysis of secondary data and content analysis of case studies, the study investigates the implementation challenges, benefits, and future prospects of AI in corporate learning environments. Findings reveal significant improvements in training effectiveness, learner engagement, and skill acquisition rates through AI integration. However, the research also highlights concerns regarding data privacy, ethical considerations, and the need for human oversight in AI-driven training systems. The study concludes by proposing a framework for the ethical and effective integration of AI in organizational learning strategies, contributing to the growing body of knowledge on AI in human resource development.</p> Polwasit Lhakard Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-16 2024-09-16 4 04 331 346 The Relevance Of Protectıng Debtor Customer Data And Informatıon Through Bank Secrecy: A Comparatıve Study In Indonesıa, Malaysıa And The Unıted Kıngdom https://ajmesc.com/index.php/ajmesc/article/view/1087 <p><em>This research aims to examine and analyse whether the provisions of bank secrecy are still relevant to protect the data and information of debtor customers; and how the bank secrecy rules in Indonesia compare with Malaysia and the UK in protecting debtor customers. This type of research is legal research that uses a statutory approach, conceptual approach and comparative legal approach. The results of this study indicate that protecting debtor customer data and information through bank secrecy rules is relevant. Protection of data and information of all customers is necessary because it is a human right that has been guaranteed in the constitution, besides that personal data has a certain financial value and has become a tradable asset commodity. Debtor customers have an equally important position as depositors, the bank's intermediary function will not run without the activity of channeling funds to debtor customers. Therefore, in special circumstances, debtor customers with current credit collectibility can be considered to be protected in bank secrecy. Malaysia and the UK provide more adequate protection of debtor customer data and information compared to Indonesia, which limits the scope of bank secrets to depositors and their deposits.</em></p> Erma Defiana Putriyanti Abdul Rachmad Budiono Sukarmi Sukarmi Reka Dewantara Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-19 2024-09-19 4 04 347 366 Application of Article 20 of Law Number 27 of 2022 concerning Protection of Personal Data in Company E-Commerce As a Personal Data Controller in Processing Personal Data (Case Study at PT. Bukalapak.com Tbk) https://ajmesc.com/index.php/ajmesc/article/view/1082 <p>Protection of individual personal data has become part of the state's constitutional obligations which have been regulated in Article 28G paragraph (1) of the 1945 Constitution of the Republic of Indonesia, and the Republic of Indonesia has made efforts by passing Law number 27 of 2022 concerning Personal Data Protection . Provisions regarding the mechanism and technicalities of positive consent are not yet clearly regulated in the Personal Data Protection Law, but this has been regulated in the General Data Protection Regulation (GDPR) which applies in Europe, which is the reference for the Indonesian Government in drafting the Personal Data Protection Law. The obstacle faced by Bukalapak in implementing article 20 is because there are no technical instructions issued by the government, either in the form of statutory regulations or through training or seminars.</p> Tio Reza Aditya Cholid Afifah Kusumadara Patricia Audrey Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-19 2024-09-19 4 04 367 390 The Financial Feasibility Analysis Of Organic Waste Processing Business At The Central Market (Case Study: Kemang Market (Tu) Bogor City) https://ajmesc.com/index.php/ajmesc/article/view/1091 <p><em>Waste management poses a significant challenge in addressing the waste problem. PT BTS introduces SWASPRO (Smart Waste Processing) program, offering innovative solutions to waste management aimed at reducing the amount of waste sent to landfills. This study aims to determine whether SWASPRO is an optimal alternative for waste management, assess its financial feasibility, and evaluate the sustainability status and policy directions of waste management. Data in this study will be analyzed using the Google Worksheet Financial Feasibility Analysis and Sustainability Analysis with the help of EXsimpro software through the Multiaspect Sustainability Analysis (MSA) technique. The results show that SWASPRO is a viable program to implement.</em></p> Ihsan Pratama Mimin Aminah Indra Refipal Sembiring Irman Firmansyah Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-23 2024-09-23 4 04 391 409 The Influence of Demographic and Economic Factors on Non-Performing Loans of MSMEs in Regional Development Banks https://ajmesc.com/index.php/ajmesc/article/view/986 <p><em>This study aims to analyze the demographic and economic factors affecting Non-Performing Loans (NPLs) of Micro, Small, and Medium Enterprises (MSMEs) at the South Kalimantan Regional Development Bank. By employing logistic regression analysis, this research seeks to address the primary issue of loan defaults in the banking sector. Building on previous research that identifies various bank-specific and macroeconomic factors influencing NPLs, this study positions itself within the broader discourse by focusing on demographic variables such as age, gender, and economic sector. The methodology involves analyzing MSME loan records from 2020 to 2023, considering variables like loan type, region, loan term, loan limit, inflation, and economic growth. The main findings reveal significant predictors of NPLs, including age, gender, loan term, loan limit, inflation, and economic growth. These results offer novel insights into the determinants of NPLs, suggesting that older borrowers and higher loan limits increase the likelihood of NPLs, while female borrowers, longer loan terms, lower inflation, and higher economic growth reduce it. The study's recommendations for the South Kalimantan Regional Development Bank include incorporating these factors into their credit risk assessments to improve loan performance and financial stability.</em></p> Muhammad Aris Zulkarnain Atma Hayat Asrid Juniar Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-23 2024-09-23 4 04 410 422 Implementation of Social Forestry for Community Welfare (Case study: Social Forestry in Bandung Regency) https://ajmesc.com/index.php/ajmesc/article/view/1102 <p><em>The massive tourism and plantation industries have increased the rate of deforestation in the forest areas of Bandung Regency. This study aims to analyze the implementation of Social Forestry in Bandung Regency. The research employs a descriptive qualitative approach. Bandung Regency is used as a case study location for the implementation of social forestry. Data collection activities were conducted from March to June 2024. The implementation of social forestry is hindered by the lack of support for Forest Farmer Groups. The issue of insufficient communication of the program by the local government is marked by the minimal outreach to forest groups and the community. Findings on the implementation of social forestry programs indicate that the programs have not yet reached their target.</em></p> Mohammad Fachri Nurliah Nurdin Khasan Effendy Ika Sartika Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-27 2024-09-27 4 04 423 434 Factors Influencing Environmental Disclosure with Integrated Corporate Governance as a Moderating Variable https://ajmesc.com/index.php/ajmesc/article/view/1107 <p style="font-weight: 400;">This research aims to identify the factors influencing environmental disclosure, with integrated corporate governance serving as a moderating variable. A quantitative approach is used, employing statistical software for data analysis. The study examines companies listed on the Indonesia Stock Exchange across various sectors—including mining, basic and chemical industries, consumer goods, and others—covering the period from 2018 to 2022. The sample includes 482 companies. The findings reveal that environmental costs positively impact environmental disclosure, while carbon emission disclosure does not affect it. Furthermore, governance strengthens the link between environmental costs and environmental disclosure but does not influence the relationship between carbon emission disclosure and environmental disclosure. These results provide valuable insights for the government to enhance both the quantity and quality of environmental disclosures among Indonesian companies.</p> <p><strong><em>Keywords: Environmental Disclosure, Intergrated Corporate Governance, Environmental Cost, Corporate Carbon Disclosure, </em></strong></p> Yuha Nadhirah Qintharah Yvonne Augustine Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-29 2024-09-29 4 04 435 458 Local Wisdom-Based Ecotourism Development Model In Sambangan Village, Sukasada District, Buleleng Regency Bali province https://ajmesc.com/index.php/ajmesc/article/view/1108 <p><em>This study aims to analyze the model of ecotourism development based on local wisdom in Sambangan Village, Sukasada District, Buleleng Regency, Bali Province, and identify the role of local wisdom in managing ecotourism. Sambangan Village holds significant ecotourism potential with its natural attractions like Aling-Aling Waterfall, as well as unique local culture and arts. However, the development of ecotourism in this village has been hindered by the lack of appropriate strategies and limited community involvement in maximizing its potential. This research employed a qualitative method with data collection techniques including observation, interviews, documentation, and Focus Group Discussions (FGD). Data analysis followed the stages outlined by Miles, Huberman, and Saldana, which involved data collection, data reduction, data presentation, and conclusion drawing and verification. The findings showed that the ecotourism development model in Sambangan Village involved the integration of natural, cultural, and artificial tourism. Local wisdom, such as the spirit of community cooperation (gotong royong) and cultural preservation, plays a vital role in ecotourism management. The community actively participates through institutions like LPHD and POKDARWIS, engaging in sustainable tourism management. Furthermore, infrastructure improvements and accessibility enhancements were needed to support further development. Diversification of tourist attractions and improving community skills through training programs were also recommended to increase the village's appeal as a leading ecotourism destination.</em></p> Toto Noerasto Ayu Dewi Larantika I Made Mardika Ni Luh Sephia Adnyani Putri Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-30 2024-09-30 4 04 459 470 Value of Wisdom Local Tradition Gewe Traditional Ceremony in the Dayak Community Kanayan https://ajmesc.com/index.php/ajmesc/article/view/1110 <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The purpose of this study is to describe the local wisdom values of the Dayak Kanayatn community in the <em>Gawe Padi</em> traditional ceremony tradition in Tiang Aji Hamlet, Lamoanak Village . Activities that are customary in tradition are the basis for seeing the implementation of values that can form local character or values. Qualitative is the approach in research, the method used is descriptive. Data collection through observation and interviews, and documentation studies. This data analysis technique consists of three activity flows, namely data reduction, data presentation, conclusions <em>. </em>Based on the findings of the local wisdom of the Dayak Kanayatn community in the gawe padi traditional ceremony tradition, it is a traditional ceremony tradition that has noble values and as an expression of gratitude to God (Jubata) for the rice harvest produced in the implementation of the preparation and implementation stages. The values of local wisdom in the implementation of the gawe padi custom are found to have values of togetherness, family values, brotherhood values, justice values, voluntary values, responsibility values, mutual cooperation values, brotherhood values and unity in the life and environment of the community.</p> Hemafitria Hemafitria Rohani Rohani Rani Rani Yenni Rizal Wahab Wahab Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-30 2024-09-30 4 04 471 487 Analysis of the Effect of Financial Literacy and Hedonism Lifestyle on Investment Preferences in Generation Z Mediated by Financial Technology https://ajmesc.com/index.php/ajmesc/article/view/703 <p><em>Over the past few years, Gen Z's interest in investment has increased, along with the growing popularity of financial technology (fintech) applications that provide easy access to various investment instruments, such as stocks, mutual funds, and cryptocurrencies. Although Gen Z has wider access to various investment products through fintech, the low level of financial literacy and the influence of hedonism lifestyle are still the main obstacles in making wise investment decisions. This study uses a quantitative approach with an explanatory research design that aims to explain the cause-and-effect relationship between financial literacy, hedonism lifestyle, financial technology (fintech) as a mediating variable, and investment preferences in Generation Z. The Partial Least Squares Structural Equation Modeling (PLS-SEM) method was used to analyze the data, with 200 samples of students who have made investments. Based on the results of the study, it can be concluded that financial literacy affects investment preferences in generation Z, hedonism lifestyle affects the investment preferences of generation Z, financial literacy moderated by financial technology affects investment preferences in generation Z. Hedonism lifestyle moderated by financial technology has no effect on investment preferences in Generation ZThis study uses a quantitative approach with a small sample so that the research results are not accurate. Based on this, for further research it is necessary to conduct empirical studies with a wider sample to ascertain what the implications of this research are.</em></p> Riani Sukma Wijaya Muhamad Irfan Florid Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-09-30 2024-09-30 4 04 488 506 Financial Risk Management In The Creative Industry: A Case Study On Multimedia Companies In Indonesia https://ajmesc.com/index.php/ajmesc/article/view/1104 <p>Financial risk management in the creative industry, especially in multimedia companies in Indonesia, is important to maintain the sustainability and stability of the company. This research aims to identify the types of financial risks faced by multimedia companies, including liquidity, market, credit, and operational risks. The method used is a quantitative survey with questionnaires distributed to financial managers and related executives. The results show that multimedia companies often face high revenue volatility and reliance on projects, which increases liquidity and operational risks. Additionally, good risk disclosure can increase transparency and investor confidence. These findings provide insights for companies to adopt effective risk mitigation strategies to increase company value and competitiveness in the market.</p> Leni Hartati RR. Ella Evrita H Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-04 2024-10-04 4 04 507 520 The impact of e-service quality and customer satisfaction on customer behavior https://ajmesc.com/index.php/ajmesc/article/view/1105 <p><em>The purpose of this study is to explain the positive impact of e-service quality and customer satisfaction on customer behavior in e-commerce Tokopedia &amp; Shopee. The research approach used is a quantitative approach. The population was all Indonesian people who have used e-commerce Tokopedia and Shopee. The sample was determined using a non-probability sampling method with a convenience sampling technique. The number of samples is 280 respondents. Research data were analyzed using SmartPls 4 software with Structural Equation Model (SEM) modeling. The results of SEM analysis showed that e-service quality has a positive effect on customer satisfaction, customer trust, repurchase intention, and e-wom, customer satisfaction has a positive effect on customer trust, repurchase intention, and site revisit, customer trust has a positive effect on repurchase intention, e-wom and site revisit, repurchase intention has a positive effect on e-wom, and e-wom has a positive effect on site revisit.</em></p> <p><em>Keywords: </em><em>e-service quality, customer satisfaction, customer trust, repurchase intention, e-wom, serta site revisit.</em></p> M. Fahrur Sadiq - Albari Albari Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-04 2024-10-04 4 04 521 542 Enhancing Linear Regression with Forward Selection in Software Effort Estimation https://ajmesc.com/index.php/ajmesc/article/view/1116 <p><strong><em>&nbsp;</em></strong><em>Software effort estimation is one of the critical aspects of software project management, but it often faces accuracy issues. Although statistical methods such as Linear Regression have been used, previous research has shown that these models are often inefficient because they involve many variables that may not be relevant. This study aims to improve the performance of Linear Regression models in software effort estimation using Forward Selection feature selection techniques. Two models were compared: the conventional Linear Regression model and the model with Forward Selection. Evaluation metrics include Mean Absolute Error (MAE</em><em>), Mean Squared Error (MSE), Root Mean Square Error (RMSE), and coefficient of determination (R<sup>2</sup>). Results show significant improvements in all performance metrics on models with Forward Selection. Notably, the MSE increased from 1.0 to 0, suggesting that this model is more effective in explaining data variability. The use of Forward Selection in Linear Regression models for software effort estimation shows significant performance improvements and is worthy of consideration for further industry research and practice.</em></p> Puguh Jayadi Yessi Yunitasari Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-06 2024-10-06 4 04 543 556 Mathematical Literacy Research in Mathematics Learning: Bibliometric Review https://ajmesc.com/index.php/ajmesc/article/view/1117 <p><em>This study aims to identify and analyze publications related to mathematical literacy in the mathematics learning process. The method used is descriptive bibliometric analysis with the use of dimension databases that include research data for the last 10 years. The results of the analysis show that the peak of publications occurred in 2022 with 105 relevant publications. "Journal of Physics" and "AIP Conference Proceedings" are the two most frequently cited sources in the study. Additionally, Indonesia, China, and the United States collectively exerted the most significant influence in this study. Additionally, Indonesia, China, and the United States collectively exerted the most significant influence in this study. The results of the analysis also revealed that the focus of research related to mathematical literacy in mathematics learning covers several main topics, namely, 1) mathematical literacy, child, 2) textbook, question, school, 3) learning, practice, classroom 4) bilingual education. These findings provide valuable insights into research developments and trends in the domain of mathematical literacy in the context of mathematics learning.</em></p> Swasti Maharani Hendrisa Rizqie Romandoni Tiara Citra Maharani Firdaus Muhammad Noor Kholid Widia Yunita Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-06 2024-10-06 4 04 557 570 Location-Based Service and Knowledge Management System Integration Prototyping of Historic Mosques Applications https://ajmesc.com/index.php/ajmesc/article/view/1118 <p><em>This paper discusses the prototype of integrating a knowledge management system with location-based services for an application that employs historical mosques. One problem that often comes up in local culture is keeping its identity. We must work together to keep it alive so the next generation can experience it. For example, the historic mosque is an essential part of Indonesian cultural heritage that needs to be protected because it has crucial spiritual, historical, social, and artistic values. Many cultural heritage items are in danger because of how quickly things change. As a result, it is essential to protect old mosques as part of Indonesia's cultural heritage. It can quickly look through ancient mosques and use them to guide religious-based heritage tourism by combining a knowledge management system (KMS) with a location-based service (LBS). Through KMS, information from different sources can be organized and clearly shown. This can help historic mosques and those nearby people be seen for what they can do. The study's goal is to create a prototype of the LBS-integrated KMS-based historic mosque application. Later, these features can help tourists find their way and learn about the nearby culture and people, such as the historical mosques in Lombok and Java. The results suggest that the system be implemented to make learning about and getting around historic mosques easier.</em></p> Puput Irfansyah Atie Ernawati Ambar Tri Hapsari Yogi Bachtiar Diah Mariana Achmad Zulkarami Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-06 2024-10-06 4 04 571 581 The Effect of Celebrity Endorsers and Brand Image on Purchase Decision https://ajmesc.com/index.php/ajmesc/article/view/1119 <p><em>Making purchasing decisions is crucial for businesses as it can increase profits through effective product marketing. On the other hand, poor purchasing decisions can hinder achieving a high market share percentage. This study examines the impact of celebrity endorsers and brand image on purchasing decisions related to marketing. The target population of this particular study was Indonesian society, specifically users of Emina moisturizer products between the ages of 15 and 25. The survey was conducted online and face-to-face, with a total of 747 individuals being randomly selected from the population to represent the sample. This quantitative study used a statistical approach to analyze the collected data. The statistical product and service solution (SPSS) program was used to perform regression analysis, as it met the criteria required for this type of data analysis. An interval scale was utilized to ensure accuracy in the regression analysis. The data obtained in this study was accurate and reliable, with a significance level of 95%. The research findings indicate that celebrity endorsers are significantly influenced by brand image, which is crucial in purchase decisions. Celebrity endorsers and brand image are essential for boosting sales, promoting loyalty, and attracting new consumers.</em></p> Nizar Alam Hamdani Aura Rahayu Dewi Anggraen Intan Permana Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-06 2024-10-06 4 04 582 599 Perceived Behavioural Control and Subjective Norms Influence on Entrepreneurial Intention https://ajmesc.com/index.php/ajmesc/article/view/1120 <p><em>Entrepreneurial intention is an individual's desire or motivation to become an entrepreneur and start a business. Gen Z generation in Indonesia has a business interest below average at 1.60%, compared to the country's average of 18.94%. Increasing entrepreneurial interest in the Gen Z generation requires an approach and creating an environment that develops entrepreneurial potential. This researcher conducted a survey online and face-to-face to collect data from 115 randomly selected participants. The response rate was 50.4%, and 73 participants completed the survey, representing approximately 30.43% of the total sample. Therefore, the sample size for this study was 58 respondents who provided varying assessments. Researchers also distributed respondents only to the Gen Z age group for all items. Researchers provided questionnaires with surveys directly and sent them online. The tool researchers used to get respondents was questionnaires. The program used to analyze data using the regression method is Statistical Product and Service Solution (SPSS). To perform regression analysis on an interval scale, researchers use arithmetic calculations on data collected from respondents. The research results are accurate and reliable, with a significance level of 95%. Results of research regarding perceived behavioral control and subjective norms influence entrepreneurial intention. Based on the results of this research, the researchers expected that these results would be helpful to respondents and readers so that they could be used in further study.</em></p> Nizar Alam Hamdani Muhammad Fathulloh Ramdani Dinda Sri Puspita Intan permana Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-06 2024-10-06 4 04 600 616 Analysis of Influence Internal Locus of Control Toward Opportunity Recognition Through Entrepreneurial Intention https://ajmesc.com/index.php/ajmesc/article/view/1121 <p><em>Opportunity recognition is an idea that individuals can implement in finding a business concept. The agricultural and industrial sector has the lowest growth in recent years compared to other industrial sectors. This research aims to improve the ability to analyze business opportunities with entrepreneurial intention and self-control to build a business in the future. Researchers surveyed 708 people via email and face-to-face interaction. Seventy-five respondents provided varying ratings. The response rate was 84%. The instrument used to conduct the research was a questionnaire with Likert scale statements. It was distributed both online and in person. The data was analyzed using structural equation modeling (SEM). The research results were accurate and reliable, with a significance level of 95%. This research concludes that the internal locus of control influences opportunity recognition through entrepreneurial intention. This research shows that having an internal locus of control, entrepreneurial intention, and the ability to analyze potential opportunities play a crucial role in business development.</em></p> Nizar Alam Hamdani Mohamad Refi Alamsyah Al Jauzi Isnawati Isnawati Intan Permana Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-06 2024-10-06 4 04 617 633 (AI)2: Artificial Intelligence on Assessment and Instruction https://ajmesc.com/index.php/ajmesc/article/view/1122 <p><em>This study intended to assess the extent of knowledge, skills, and attitudes of the Nueva Ecija University of Science and Technology - College of Education faculty members in utilizing artificial intelligence in their instruction and assessment using descriptive-correlational research design. Specifically, this study described the profile of the faculty in terms of age, educational attainment, years of service, and number of relevant training in Artificial Intelligence (AI). Moreover, it aimed to determine the degree of knowledge, skills, and attitudes of the respondents in using AI and to identify which profile variable has a significant relationship on their knowledge, skills, and attitudes in using AI. The results show that the majority of the respondents have Doctorate units. Half of the respondents have been teaching for more than 16 years but most of the respondents have less than five relevant training /seminars about AI while the largest percentage of the population aged below 30 years old.&nbsp; More so, as to their knowledge, skills, and attitudes in using the AI platforms both in instructions and assessments, the respondents have moderate awareness and low competencies but have high willingness. Meanwhile, this study significantly found out that in using AI: the younger the teachers are, the more competent and willing they are; the shorter years that the teachers are in the service, the more competent they are; and as the number of AI relevant trainings attended by the respondents increases, the more they become aware on the use of AI, the higher their competencies become, and the more they develop willingness to learn AI. Lastly, the researchers advise the future researchers to separately test the knowledge, skills, and attitudes of the teachers in terms of instruction and assessment.</em></p> Darwin M. Andres Romellen G. Ramos Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-06 2024-10-06 4 04 634 641 Ethnophysical Studies: Exploration of Physics Concepts in Making Jember Batik Crafts https://ajmesc.com/index.php/ajmesc/article/view/1125 <p><em>The purpose of this research was to examine the concept of physics in the process of making batik crafts. The method used in this research was a qualitative research. The research location is in Rezti's batik mboeloe and lahbako batik in Sumberjambe Jember. Data collection techniques use interviews, observation and documentation. Data analysis techniques using content analysis include unitizing, sampling, coding, reducing, inferring, and narating. The results showed that there are two ways of making batik, namely batik tulis and batik cap. Physical concepts in making batik include the physical concepts of temperature and heat as well as dynamic fluids. Thus, the results of this research can enrich the scientific treasures of physics concepts based on local wisdom.</em></p> Lailatul Nuraini Nidya Nur Mashitoh Naili Farika Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-07 2024-10-07 4 04 642 656 Forecasting Carbon Emissions Based on Stock Markets and Commodity Prices in Indonesia: A Multivariate Time Series Analysis Using LSTM https://ajmesc.com/index.php/ajmesc/article/view/1126 <p><em>The significant economic growth in Indonesia has resulted in increased energy consumption and carbon emissions, primarily due to developments in the infrastructure, transportation, and energy sectors. As part of the global response to climate change, Indonesia is committed to reducing carbon emissions and achieving a net-zero emissions target by 2060. In pursuit of this goal, precise forecasts of future carbon emissions are essential for sustainable strategic planning. This research proposes a prediction model for estimating Indonesia's carbon emissions, utilizing long short-term memory (LSTM) techniques that consider both economic and market factors. The multivariate LSTM approach is applied to analyze sequential data with several variables, thereby enhancing the model's capability to identify intricate temporal patterns. The model achieved an impressive accuracy rate of 85% in forecasting carbon emission levels by evaluating the impact of stock prices and commodity price changes in the infrastructure, transportation, and energy sectors. The analysis of variable importance demonstrated significant contributors, leading to better-informed policy-making for carbon emission reduction. The results highlight the potential of multivariate LSTM models in environmental management and policy formulation, promoting a sustainable and greener future for Indonesia. Additionally, further improvements and applications of this model hold promising prospects for tackling climate change challenges and enhancing environmental and economic sustainability.</em></p> Alvin Muhammad ‘Ainul Yaqin Auliya Aisyah Putri Vridayani Anggi Leksono Noni Oktiana Setiowati Niken Nurfauziah Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-07 2024-10-07 4 04 657 668 The Role of Investment Motivation, Sharia Financial Literacy, and Usage of Sharia Online Trading System in Promoting Islamic Capital Market Participation Study Case in RHB Sekuritas Indonesia’s Investor https://ajmesc.com/index.php/ajmesc/article/view/1127 <p><em>The development of the sharia capital market can also be seen from the number of sharia shares which increased by 85.4% in 2022. However, the number of Islamic Capital Market investor are relatively small which was only 1.40% of 103 million investors in general whereas the 58.74% of them are under age of 30. The purpose of this study is to investigate and discover the level of investment motivation, sharia financial literacy and the level adoption of Sharia Online Trading System (SOTS) in accelerating the Islamic Capital Market Participation. The research method is descriptive verification methods with population of 66 investors that already taken Sharia Capital Market Course (Sekolah Pasar Modal Syariah). The independent variables will have the following indicators such as the emergence of feelings that influence a person's behaviour; Reactions to achieve goals; and change in motivation in a person's self.&nbsp; The Sharia Financial literacy indicator in this research is concentrated in capital market investment divided into general sharia financial knowledge; risk; and return. The indicators for the usage of SOTS are based on UTAUT model which consisted of seven (7) construction, such as Performance Expectancy, Effort Expectancy, Facilitating Condition, Social Influence, Security, Trust, and Behaviour Intention for SOTS adoption. Partially Investment Motivation has significant effect on Usage of SOTS. Sharia Investment Literacy partially also has significant effect on Usage of SOTS. Simultaneously, Investment Motivation and Sharia Investment Literacy has significant effect on Usage of SOTS by 47.2% and the remaining 52.8% was influenced by other factors that were not examined in this study.</em></p> Mirza Hedismarlina Yuneline Fradha Albyansyah Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-07 2024-10-07 4 04 669 687 Student’s Learning Needs During The Post Pandemic https://ajmesc.com/index.php/ajmesc/article/view/1128 <p><em>The transition period is the time to understand and target the learning needs of the students so that teachers can prepare lesson, design interventions, and develop instructional materials tailored to their needs. Hence, this research was conducted to identify the learning needs of the students in writing, listening, reading and speaking as perceived by their teachers. This study utilized a qualitative research design that involved interview and document analysis, and the data were gathered from five Grade 9 English teachers from the Division of Malaybalay City, selected through purposive sampling. The study's findings revealed that students have multiple learning needs related to their macro skills. The study suggests that teachers and the school as whole should work together to help students who are struggling after the pandemic and provide tailored-fit interventions that answer to their needs. </em></p> Kris Oshin B. Lagare Ma. Vivienne J. Segumpan Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-07 2024-10-07 4 04 688 697 The Effect of Profitability, Solvability, and Auditor Reputation on Audit Report Lag during Initial Public Offering (IPO) https://ajmesc.com/index.php/ajmesc/article/view/1129 <p><em>This research is&nbsp; to find out The Effect of Profitability, Solvability, and Auditor Reputation on Audit Report Lag during Initial Public Offering (IPO). The Design of the research is by using quantitative method with time series data from 2021-2022. The technic of data analysis which is used is the multiple linear regression analysis.&nbsp; The source of the data is from companies that launch Initial Public Offering (IPO) in Indonesian Stock Exchange (BEI) which consist of 64 companies. The technic of sampling in this research is purposive sampling method, which is collected from&nbsp; 21 companies. The result of the research shows that Profitability (Return On Asset) has an effect on Audit Report Lag, Solvability (Debt to Equity Ratio) has an effect on Audit Report Lag, and Auditor Reputation does not have an effect on Audit Report Lag.</em></p> Ina Nikmatul Chasanah Dwi Ermayanti Susilo Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-07 2024-10-07 4 04 698 710 Development of Disaster Mitigation E-Module Based on Physics Concepts https://ajmesc.com/index.php/ajmesc/article/view/1130 <p><em>Indonesia is a disaster-prone country, so it is necessary to integrate disaster education into learning, from primary to higher education. One of the integrations is learning to physics education students through physics concept-based disaster mitigation e-module. This research aim to improve students' understanding of physics concepts and disaster literacy that supports disaster mitigation efforts. The study used the 4D method for research and development but only covered development. The researcher analyzed the situation, students, concepts, tasks, and learning objectives during the definition stage. A questionnaire was given to validators and students for a limited trial. The product design stage involves gathering references, choosing media options, selecting images and videos for the e-module, and creating the e-module's cover content. In the third stage of development, researchers carried out validation and limited trials. Material and media experts conducted the validation and concluded that the e-module was well done in all aspects of the evaluation. The e-module received positive feedback from students, demonstrating its value. Therefore, creating e-module on disaster preparedness using physics concepts is a viable option.</em></p> Firdha K. A. Anggraeni Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-07 2024-10-07 4 04 711 720 AI-Powered Pedagogy: Elevating Student Engagement through Integrated Feedback https://ajmesc.com/index.php/ajmesc/article/view/1131 <p><em>Because of its positive relationship with student learning outcomes, the construct of student engagement with feedback has gained increasing attention in higher education. However, while the literature acknowledges its significance, there is little research on what pedagogical approaches facilitate this engagement. This case study examines an authentic classroom with a group of 3 students engaged with a pedagogical approach that systematically integrated three types of feedback: AI-driven, peer, and teacher feedback. The research was carried out at a private university and was based on the analysis of multiple drafts of students' written assignments, feedback from an automated writing evaluation system, peers, and a teacher, as well as transcribed think aloud protocol and retrospective interviews between the teacher and students. The researcher discovered that the majority of students actively participated in this integrated approach, which effectively promoted students' behavioral, affective, and cognitive engagement with writing feedback and encouraged thoughtful revisions. The researcher concludes with pedagogical implications and suggestions for improving student feedback engagement</em></p> Ahmad Syafii Oikurema Purwati Ahmad Munir Suhartono Suhartono Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-07 2024-10-07 4 04 721 739 Russia's Superiority Over The USA And EU Evident in Sanctions Imposed: A Systemic Fuctional-Multimodal Discourse Analysis https://ajmesc.com/index.php/ajmesc/article/view/1132 <p><em>Th</em><em>is study employs political discourse analysis to explore how Russia's response to sanctions from the USA and EU was portrayed in an Indonesian digital newspaper in early 2021. Using a descriptive qualitative approach, this research utilizes Systemic Functional Multimodal Discourse Analysis (SF-MDA) to delve into the sociocognitive meaning conveyed by the author regarding this issue. The analysis reveals a positive representation of Russia, emphasizing its ability to effectively counter the sanctions. This is evident through non-verbal elements, such as strong visual cues and dominant content framing, which indicate a clear demonstration of power dynamics. Additionally, verbal text highlights that the sanctions were portrayed as manageable, with Russia presenting alternative solutions and expressing readiness to accept them.</em></p> Lucky Rahayu Nurjamin Yustika Nur Fajriah Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-07 2024-10-07 4 04 740 755 Bima City Regional Finance And Asset Management Agency’s Strategy For Increasing Regional Taxes And Retribution https://ajmesc.com/index.php/ajmesc/article/view/1134 <p>Establishing an autonomous regional Government necessitates substantial regional financial support to execute the regional Government program that is effectively focused on enhancing community welfare through regional taxation. This Research seeks to examine the strategies and challenges faced by the Bima City Regional Financial and Asset Management Agency (BPKAD) in augmenting regional taxes and levies. The study employs a qualitative approach, utilizing primary data from Bima City BPKAD leadership. Secondary data comprises documentation about Bima City’s regional tax and levy revenues. Data collection is conducted through interviews and observations. Data analysis encompasses reduction, presentation, and conclusion drawing. Findings indicate that Bima City BPKAD's strategies include fortifying tax and retribution planning, convening meetings to assess local original income with relevant regional organizations, enhancing public trust, and fostering taxpayer awareness regarding regional tax management. Additionally, enhancing human resource quality with integrity is imperative for ensuring ethical regional financial management. Challenges identified by the Bima City Regional Revenue and Finance Agency (BPKAD) involve difficulties in the collection of various levies, including Swallow's Nest Tax, Regional Facilities Use Levy, Market Service Levy, parking service levy on public roads, and building permit levies.</p> Sri Miftih Rahmawati I Nyoman Nugraha Ardana Putra Endar Pituringsih Syati Irawati Sri Astuti Handayani Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-10 2024-10-10 4 04 756 773 Organisational Identification as a Precursor for Organisational Citizenship Behaviour: The Moderating Role of Organisational Commitment https://ajmesc.com/index.php/ajmesc/article/view/1060 <p><em>The purpose of this study was to ascertain the link between organisational commitment, organisational identification and organisational citizenship behaviour. Employee work satisfaction in Zimbabwe's cement manufacturing sector is a matter of concern, potentially stemming from a deficiency in organisational identity and citizenship behaviour. The study employed epistemological positivism as a research philosophy and an explanatory research design. A sample of 110 out of 150 employees chosen using simple random sampling technique was used. The results revealed that organisational identification and organisational citizenship behaviour are significantly correlated with a beta value of 0.868, organisational commitment and organisational citizenship behaviour are positively correlated, and organisational identification is negatively correlated with organisational commitment. The outcomes further unveiled that organisational identity and organisational citizenship behaviour positively moderate organisational commitment. This study recommended that management should allow employees to make autonomous decisions when executing their tasks. In addition, managers in the cement manufacturing sector ought to permit their staff to engage in uncompensated organisational pursuits, such as attending corporate gatherings, conversing with colleagues about organisational concerns, and keeping up to date with organisational developments, as this would foster favourable organisational identification. Management is also recommended to encourage employees to work as a team. </em></p> Njabulo Ndlovu Munyaradzi Chikove Paul Nemashakwe Gideon Muzhingi Patleo Ndlovu Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-10 2024-10-10 4 04 774 795 Thriving in Change: The Role of Innovation Culture in Maximizing Firm Performance https://ajmesc.com/index.php/ajmesc/article/view/1081 <p><em>This research paper aims to demonstrate the role of innovation culture in firm performance. Amidst an ever-evolving business landscape, leaders grapple with traditional challenges while navigating new demands for shorter product lifecycles and customer preferences. Cultivating an innovative culture becomes imperative for survival and sustained success in this dynamic environment. This research investigates factors that influence a correlation between an organisation's innovation culture and overall performance.</em></p> <p><em>Examining key independent variables—Sustainability (SU), Organizational Culture (OC), Knowledge Management (KM), Leadership Capability (LC), and Technology TC)—through a comprehensive literature review using the systematic literature review (SLR) using a bibliometric-content analysis methodology, this study explores how Innovation intersects to influence firm performance. The insights gleaned aim to aid organisations in crafting strategies to foster an innovation-driven culture, thereby gaining a competitive edge. A research framework based on a Resource-based view (RBV) and econometric model is proposed, which can be validated using the quantitative method in future studies. Additionally, it presents a case for educational institutions to integrate innovation enablers into their curricula, empowering future leaders with essential skills for success in dynamic business environments. </em></p> Praveen Saxena Arumugam Seetharaman Girija Shawarikar Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-10 2024-10-10 4 04 796 825 The Influence of Employee Referral as a Recruitment Strategy on Employee Performance in Private Hospitals of Kisii County, Kenya https://ajmesc.com/index.php/ajmesc/article/view/1083 <p><strong>ABSTRACT</strong></p> <p>The effectiveness of recruitment strategies is pivotal for healthcare institutions aiming to enhance employee performance. This study examined the influence of employee referral as a recruitment strategy on employee performance in private hospitals within Kisii County, Kenya. Using a descriptive research design, the study targeted a population of 147 private hospitals, involving both staff and administration. A sample size of 108 participants was determined using stratified random sampling. Data was collected through structured questionnaires and analyzed using the Statistical Package for Social Sciences (SPSS) version 24. The findings revealed that employee referrals significantly improve employee performance by ensuring a better fit between the job requirements and the candidates’ skills and attributes. The study also found that organizations utilizing a mix of internal and external recruitment strategies reported higher productivity levels compared to those relying solely on internal sources. Despite the effectiveness of employee referrals, the research highlighted some limitations such as biases in self-reported data and the need for continuous monitoring and evaluation of the recruitment process to sustain improvements in productivity and organizational&nbsp;success.</p> <p><strong>Keywords</strong>: Employee referral, recruitment strategy, employee performance, private hospitals, job satisfaction</p> <p>Jel Code Of Keywords J24, J63, J23, J24, M51, M52, L33, J28, I18</p> Robert Ouko Gai Jacqueline Omuya Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-10 2024-10-10 4 04 826 849 The Impact of Customs Documentation on the Performance of Port Operations https://ajmesc.com/index.php/ajmesc/article/view/1086 <p>Despite the significant role of ports in facilitating international trade and economic growth in Tanzania, there are still challenges that hinder their optimal port performance. The clearance process for imported goods, which is heavily reliant on customs broking services, poses significant obstacles to effective and efficient port operations. This paper aimed at investigating customs documentation on the performance of port operations in Tanzania. The study employed a descriptive research design. Data was collected through a questionnaire from 109 samples and interviews, as well as analysed by descriptive statistics and multiple regressions. The findings of the study showed that there is no experience of delays in tax payment processing, particularly general duties. This implies that the clearance process is going smoothly. Furthermore, according to the findings, manipulating shipping documents, such as commercial invoices, packing lists, and bill of lading, by undervaluing the items or submitting a lower total invoice value, is likely to result in clearance delays and penalties, particularly if the authorities discover the truth and demand payment from the importer. In regression also, the study revealed that customs documentation has a positive effect on the performance of port operations in Tanzania due to the (B-value=0.944 and P-value=0.000&lt;0.05), which signifies that increase in proper customs documentation such as commercial invoices, packing lists, and bill of lading leads to increase in performance of port operations by 94.4%. The study recommended that the importer should make sure documents shared with the broker, namely the clearing agent, are tallying with the goods imported. This way the broker can be able to timely clear the goods with no additional demurrage or storage. Because inaccuracy in shipping documents is among the challenges contributing to clearance delays and the unreliability of clearing agents</p> Aika Elia Machange Masoud Yussuf Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-10 2024-10-10 4 04 850 867 Monitoring of Project Contract and Completion of Road Projects in Kenya: A Case of Kenya Rural Roads Authority in Embu County https://ajmesc.com/index.php/ajmesc/article/view/1088 <p>Implementation of road projects involves complex contracts with numerous challenges that make it difficult for successful completion of projects. Focusing on the Kenya Rural Roads Authority in Embu County, this study sought to determine the influence of monitoring of project contract on completion of road projects. Theory of constraints and principal agent theory were adopted. Descriptive survey was used. Target population was149 including 4 project managers, 17 project officers and 128 contractors. A sample size of 108 was determined by Krejcie and Morgan formulae. Stratified random sampling were used. Raw data collected by means of interviews and structured questionnaires. data was analyzed through content analysis, descriptive and inferential statistics. Pearson`s Correlation analysis was used to determine linear relationships between variables. Research models was tested using F-test at 95% confidence interval. For the coefficient of correlation (r) of 0.83, it implied a very strong positive relationship between monitoring of the project contract and completion of road construction projects. The model accounted for 69% variations in the completion of road construction projects (R<sup>2</sup> = 0.69). Government was recommended to establish appropriate and relevant regulations and mechanisms for monitoring contracts to ensure effective oversight and compliance to ensure successful completion of road project.</p> <p>&nbsp;</p> Isaac Wachira Mwai Anthony Wainaina Ndungu Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-10 2024-10-10 4 04 868 883 A Mıxed-Methods Study To Evaluate Socıal Medıa Strategıes Used By Azam Tv In Re-Engagement Of Inactıve Customers https://ajmesc.com/index.php/ajmesc/article/view/1099 <p>This research uses Azam TV as a case study to assess how social media strategies work to re-engage inactive customers. The study examined various social media platforms, content types, and customer feedback to determine the best ways to re-engage inactive customers. The study included surveys with inactive customers and interviews with marketing managers using a mixed-methods approach. The study utilizes Social media platforms, content types, and customer feedback to formulate a conceptual framework. Similarly, the Gratifications Theory is part of the theoretical framework. The study aims to provide Azam TV and other related companies with&nbsp;more information on using social media strategies to increase customer retention.</p> <p>Additionally, it was essential to understand the age demographics of respondents to emphasize the differences in media usage behaviors and preferences among various age groups. Therefore, this study investigates various age groups' media usage preferences and behaviors in connection to Azam TV's social media efforts to re-engage inactive customers. The study found that the older groups tended to rely more on traditional TV viewing. In contrast, younger viewers were found to be more familiar with technology and focused on internet streaming services. This understanding emphasizes how adapting social media content and interaction strategies is essential to accommodate the varying tastes of various age groups within Azam TV's viewership.</p> <p>Furthermore, Instagram emerged as the respondents' preferred social media platform and video content was a preferred format for most respondents.</p> Ramadhani Juma Seseme DR. Ahmed Kijazi Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-10 2024-10-10 4 04 884 898 Exponentiated Additive Weibull Distribution https://ajmesc.com/index.php/ajmesc/article/view/1071 <p><em>Statistical modeling is a key tool for data analysis across scientific fields, as the observed data often takes the form of lifetime or waiting time data. The Weibull distribution is commonly used to model this kind of data, but it is unsuitable for data with non-monotonic hazard functions, such as the bathtub-shaped hazard. Therefore, the exponentiated additive Weibull distribution is introduced as a generalization of the Weibull distribution, adding a new parameter via exponentiation to make the model more flexible in handling left-skewed, right-skewed, and non-monotonic hazard functions in lifetime data. Key properties of the exponentiated additive Weibull distribution, including probability density, cumulative distribution, survival function, hazard function, and moments, will be discussed, with parameter estimation done using maximum likelihood. As an illustration, the failure time of a device data is modeled using the exponentiated additive Weibull distribution and compared to its sub-models, the additive Weibull and exponentiated Weibull. The result shows that the exponentiated additive Weibull provides a better fit for the observed failure time data.</em></p> Gaby Fionna Yossudarso Dian Lestari Siti Nurrohmah Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-10 2024-10-10 4 04 899 913 The Influence of Personal Branding and Live Streaming on Impulse Buying Mediated by Consumer Trust Among TikTok E-Commerce Users https://ajmesc.com/index.php/ajmesc/article/view/1123 <p>This study aims to examine the mediating role of consumer trust in the influence of personal branding and live streaming on impulse buying among TikTok e-commerce users. This type of research is explanatory in nature, employing a quantitative approach. The sample was collected using a survey sampling method, consisting of 140 respondents who have made purchases and are active users of TikTok e-commerce. Data analysis was conducted using PLS-SEM techniques with SmartPLS 3.0 software. The results indicate that personal branding has a positive and significant effect on impulse buying, while live streaming has a positive but insignificant effect on impulse buying. Both personal branding and live streaming positively and significantly influence consumer trust, and consumer trust positively and significantly impacts impulse buying among TikTok e-commerce users. Furthermore, there is an indirect effect of personal branding and live streaming on impulse buying through consumer trust among TikTok e-commerce users.</p> <p><strong>Keywords:</strong> Personal Branding, Live Streaming, Impulse Buying, Consumer Trust.</p> Diah Puspita Safitri Baiq Handayani Rinuastuti Dwi Putra Buana Sakti Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-10 2024-10-10 4 04 914 932 Motivation of Employees in the Water Service Delivery Authorities in Tanzania: Does Laissez-faire Leadership Style Matter? https://ajmesc.com/index.php/ajmesc/article/view/1101 <p><em>The study aimed to examine the influence of a laissez-faire leadership style on employees’ motivation in water service delivery authorities, specifically water supply and sanitation in Dodoma, Tanzania. Vrooms’ expectancy theory was used to understand the intricacies of employees’ efforts related to their expectations from leaders and organizations. The study’s sample size was 172 Dodoma Water Supply and Sanitation Authority employees. Quantitative and qualitative data were collected using surveyed questionnaires and interviews respectively. The quantitative data from employees were analysed using descriptive statistics (frequency, Mean, and standard deviation) and inferential statistics (multiple logistics regression model). Similarly, a content analysis technique was employed to analyse the qualitative data from key informants. The findings revealed that employees in the water supply authority in Dodoma experience low motivation in their organization. Also, the laissez-faire leadership style positively motivated employees at the Water Supply and Sanitation Authority. The study recommended that leaders apply the laissez-faire leadership style by adapting to prevailing situations and types of workforces to ensure their employees are well-motivated to work for the organization's success. It also offers insights for organizational leaders and managers, advocating for developing laissez-faire leadership elements to create a positive work environment conducive to motivating the staff.</em></p> Isabela Mosses Richard Msacky Mwanaid Msuya Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-10 2024-10-10 4 04 933 951 Statutory Meetings in Solya and Kilimatinde Villages in Manyoni District Council, Tanzania: Does Communication Channels Matter? https://ajmesc.com/index.php/ajmesc/article/view/1106 <p><em>This research explores how communication channels impact statutory meetings in Manyoni District Council in Tanzania, with a particular emphasis on Solya and Kilimatinde villages. A Cross-Sectional Design was used to collect both quantitative and qualitative data. The sample for the study included 370 adults from Solya and Kilimatinde villages who were randomly selected and aged eighteen and older. Structured questionnaires were used to collect data on various communication channels and their impact on statutory meetings. The study used multiple linear regression analysis to examine the correlation between the independent and dependent variables. The model summary revealed a strong correlation (R = 0.827) and an R-squared value of 0.684, indicating that 68.4% of the variability in statutory meetings is explained by communication channels. Regression analysis shows Two-Way Communication has the strongest effect (B = 0.520, Beta = 0.592, p &lt; 0.001), followed by Channel Effectiveness (B = 0.233, Beta = 0.247, p &lt; 0.001). Accessibility of Communication Tools has a minimal and non-significant effect (B = 0.009, p = 0.551). Opportunities for Active Engagement (B = 0.070, Beta = 0.112, p = 0.004) and Reliable Communication (B = 0.071, Beta = 0.089, p = 0.013) also contribute positively. Future studies need to investigate how different communication channels affect different district councils, take into account external factors such as organizational culture and political influences, and use longitudinal and qualitative methods to gain a more thorough understanding. </em></p> <p><em>&nbsp;</em></p> Makuka Mashaka Ambrose Kessy Thadeus Mmassy Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-11 2024-10-11 4 04 952 980 The Effect of Management Support on Procurement Procedures Compliance in Local Government Authority in Tanzania: Case of Busokelo Council https://ajmesc.com/index.php/ajmesc/article/view/1090 <p><em>The study aimed to assess the effect of management support on procurement procedures compliance in Tanzania's Local Government Authority. Specifically, the study intended to evaluate the influence of management support on procedures compliance and come up with recommendations to improve. The data were collected from five (5) Busokelo Council which involved 416 employees with a sample size of 204 selected randomly, but 195 questionnaires were filled and returned for analysis. Data wereanalysed using descriptive statistics and inferential statistics including linear regression analysis with the aid of SPSS version 26. The findings of the study indicate that strategy formulation and the leading role played by management influence procurement procedures compliance at Busokelo Council, Mbeya – Tanzania. Linear regression analysis findings show that a unit increase in management support may lead to significant procurement compliance by 61.9% (β=.619 and sig value=.000).The study recommends thattop management should put in palce measures to promote compliance in public procurement regulations. More focus should be given to management by receiving professional procurement trainings from professional bodies to improve their awareness in procurement regulations. This would improve public procurement compliance</em></p> Maria Nzunda Yussuf Masoud Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-11 2024-10-11 4 04 982 993 Implementatıon Of Enhancıng Educator Competencıes Wıthın The Mınıstry Of Relıgıous Affaırs https://ajmesc.com/index.php/ajmesc/article/view/582 <p><em>The training activities at the Early Childhood Education Teacher Training Center within the Ministry of Religious Affairs aim to improve the quality and competency of education in the context of early childhood education. The research method used is a descriptive qualitative approach, relying on observations and in-depth interviews with training participants, as well as the analysis of related documents. The research findings indicate that although the training has been conducted well, there are several significant obstacles in applying the training outcomes in teachers' workplaces. The main findings suggest that a lack of support from superiors, issues of seniority among teachers, and inadequate facilities are major barriers to the development of teacher competencies. Therefore, to enhance the effectiveness of the training, collaboration between the Ministry of Religious Affairs, the education inspectorate, and school administrators is necessary to create an environment that supports the implementation of new skills acquired by teachers during the training.</em></p> Rani Setyo Mintari Arif Darmawan Achluddin Ibnu Rochim Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-12 2024-10-12 4 04 994 1013 The Influence of Organizational Culture and Ability on Employee Performance With Work Motivation As An Intervening Variable in BAPPENDA Employees of NTB Province https://ajmesc.com/index.php/ajmesc/article/view/1136 <p>The purpose of this study was to prove the significance of the direct and indirect effects of organizational culture and employee capabilities on employee performance, with work motivation as an intermediate variable in &nbsp;West Nusa Tenggara (NTB) Regional Revenue and Management Agency (BAPPENDA) employees. Research respondents were 191 NTB BAPPENDA employees. The analysis tool used PLS analysis. The resulting model shows the direction of positive and significant influence of organizational culture on work motivation and employee performance, employee ability on work motivation and employee performance, work motivation on employee performance and proven indirect influence of organizational culture and employee ability on employee performance through work motivation of NTB BAPPENDA employees. Employee performance factors can be explained with high criteria through the management of organizational culture and employee capabilities, with the role of work motivation as an intermediate variable. It is important for the management of BAPPENDA NTB to create a strong organizational culture and a good employee capability improvement policy. The management of these two factors affects work motivation and then to a high degree affects the performance of BAPPENDA NTB employees.</p> Aulia Suci Ramdani Santi Nuruly Dwi Putra Buana Sakti Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-12 2024-10-12 4 04 014 1024 The Influence of Transformational Leadership and Organizational Climate on Organizational Citizenship Behavior with Quality of Work Life as a Mediating Variable among Employees https://ajmesc.com/index.php/ajmesc/article/view/1124 <p><em>This research aims to examine the mediating role of quality of work life in the influence of transformational leadership and organizational climate on organizational citizenship behavior at the DPMPD Dukcapil Office of NTB Province. This type of research is causal associative research with a quantitative approach. Sampling was conducted using the census method with a total of 101 respondents taken from both civil servants and non-civil servants at the DPMPD Dukcapil Office of NTB Province. Data analysis using PLS-SEM techniques with Smart PLS 3 software. The research results indicate that transformational leadership has a positive but insignificant effect on organizational citizenship behavior, while organizational climate has a significant positive effect on organizational citizenship behavior. Additionally, transformational leadership and organizational commitment have a significant positive effect on organizational citizenship behavior and quality of work life. Quality of work life has a significant positive effect on organizational citizenship behavior. Furthermore, there is an indirect effect of transformational leadership and organizational climate on organizational citizenship behavior through quality of work life</em><em>. </em><em>A leader who serves as a role model with integrity, motivation and inspiration can create a conducive work environment by boosting employees' pride in the organizati</em>|<em>on. Employee</em>|<em>s who feel valued, engaged, and motivated ultimately experience an improvemen</em>|<em>t in their quality of work life.</em></p> Abdul Afif Siti Nurmayanti Embun Suryani Copyright (c) 2024 Asian Journal of Management, Entrepreneurship and Social Science 2024-10-13 2024-10-13 4 04 1025 1045