Entrepreneurial Development of Artisan in ODOP in Uttar Pradesh to Boost Economy: Strategies and New Approaches Towards Global Handicraft Index for Socio-Economic Welfare of Artisans.

  • Uma shankar yadav Yadav Motilal Nehru national institute of technology Allahabad prayagraaj, India
  • Ravindra Tripathi Motilal Nehru national institute of technology Allahabad prayagraaj, India
  • Mano Ashish Tripathi Motilal Nehru national institute of technology Allahabad prayagraaj, India
  • Rajesh Kumar shastri Motilal Nehru national institute of technology Allahabad prayagraaj, India
  • Gyan Prakash yadav UPRTOU allahabad prayagraj INDIA
  • Aliza BHU Varanashi INDIA
Keywords: ODOP,Agriculturalcraft,unorganizedsector,Entrepreneurship,COVID-19Strategies,Globalhandicraftindex,handicraft artisans


ODOP can provide opportunity and have the capability to solve the migration problem of people from country to country, state to state by providing Local-level job and creativity and Have a great opportunity to make the Artisans as Entrepreneur and improve the social, economic situation of rural, weaker section unorganized workers and tribal people of the world especially in case of India because these people are facing huge challenges during lockdown period and stay at their home and hands are empty without money and Jobs. We should have to think to create our Local Talent and Traditional art and craft which are Sustainable Eco friendly and providing local market to Handicraft Sector for India to be an Atma nirbhar Bharat and Vocal for Local slogan of India. ODOP ‐ One District One Product scheme was Launched by the Uttar Pradesh government with The goal to help the local and block to help the artisan and also provide an enhance the access to the world market this scheme is a place that helps in connecting both sellers and buyers by handicraft and to gain the national and international recognition by marketing, branding, with easy credit by this scheme it will preserve our rich cultural heritage and tradition and unique skill at the district level. The economic situation of people involved in ODOP artisan work that is involved in handicraft sector   64 % artisan and worker are economical poor 23 % artisan and worker are not poor but they can run their craft at minimal level 17 prevent artisan are working as an entrepreneur.


Agrahari, R.;(2017). Role of government and non-government organizations for production and marketing of Chikankari craft in Lucknow.

Ahlawat, V., & Renu. (2018). An Analysis of Growth and Association between Labour Productivity and Wages in Indian Textile Industry. Management and Labour Studies, 43(1-2), 78–87. doi:10.1177/0258042x17745182

Al-Dhaafri, S., & Alasania. M. (2020). Impact of total quality management, organizational excellence and entrepreneurial orientation on organizational performance: empirical evidence from the public sector in UAE. Benchmarking: An International Journal, 27(9), 2497-2519.25.

Sahoo, P. (2020). COVID-19 and Indian Economy: Impact on Growth, Manufacturing, Trade and MSME Sector. Global Business Review, 21(5), 1159–1183. https://doi.org/10.1177/0972150920945687

CII (2020, June 10). CII sets fund for MSME https://www.manufacturingtodayindia.com/people/6997-cii-sets- up-fund-for-MSME-to-tackle-covid-19

John, R. (2017). Business Trends in Selected Areas of Indian Banking - An Overview. IOSR Journal of Business and Management, 19(04), 46–50. doi:10.9790/487x-1904034650

Anand, A, et.al (2020). Impact of COVID-19 pandemic on Micro, Small, and Medium Enterprises (MSMEs): India report.Microwave Consulting, Lucknow, India. https://www.microsave.net/wp-content/uploads/2020/06/Impact-of-COVID-19-pandemic-on-micro-small-and-medium-enterprises-MSMEs-India-report-1.pdf

GoI (2020). COVID-19: Finance Commission’s advisory panel suggests support to small biz, NBFCs, Press Information Bureau, Government of India, https://pib.gov.in/PressReleasePage.aspx?PRID=1617900

GoI (2020). Registration of Micro, Small and Medium Enterprises (MSMEs) in India (Udyog Aadhaar Memorandum), Office of Development Commissioner, Ministry of MSME, Government of India

GoI (2020). Index of Industrial Production, Monthly, Ministry of Statistics and Programme Implementation. Government of India

GoI (Various years). Annual Reports of the Ministry, DC MSME, Ministry of Micro, Small and Medium Enterprises, Government of India.

JafariSadeghi,V., Dutta,D.K., Ferraris,A. & DeGiudice, M. (2020).Internationalization business processes in under-supported policy evidence from Italian SMEs. Business Process Management Journal, 26(5), 1055-1074.

Kaviani, M.A., Tavana, M., Kowsari, F. And Rezapour, R. (2020). Supply chain resilience: a benchmarking model for vulnerability and capability assessment in the automotive industry. Benchmarking: An International Journal, 27(6), 1929-1949.

Khurana, S., Haleem, A., Luthra, S., Huisingh, D., & Mannan, B. (2021). Now is the time to press the reset button: Helping India’s companies to become more resilient and effective in overcoming the impacts of COVID-19, climate changes, and other crises. Journal of Cleaner Production, 280(2), 124466.

Jadhav, S., (2020) Indian Handicrafts: An overview of Growing or Depleting? IOSR Journal of Business and Management (IOSR-JBM).

Khan, W.A, and Amir, Z. (2013) Study of Handicraft Marketing Strategies of Artisans in Uttar Pradesh and Its Implications. Research Journal of Management Sciences, 2(2)

Chattopadhyay, K., (1980) India’s craft tradition, publication division Government of India

Mathew, P.M., (2011). Employment in Handloom and Handicrafts Sectors, Yojana,

Mohi-us-din, Mir., (2014) A Study of the Impact of Government Policies on Marketing Strategy of Handicrafts. Journal of Economics and Sustainable Development 5(2)

Uma et al 2020 (Strategies for development of handicraft sector small industries’ in india )small enterprises development management and extension journal Sage publication September 2020

Sarkar, T., (2011) Artisanal cluster towards a bright future, Yojana.

Uttar Pradesh: The State Profile, Ph.D. Chamber of Commerce and Industry, December‐ 2011

How to Cite
Yadav, U. shankar yadav, Ravindra Tripathi, Mano Ashish Tripathi, Rajesh Kumar shastri, Gyan Prakash yadav, & Aliza. (2022). Entrepreneurial Development of Artisan in ODOP in Uttar Pradesh to Boost Economy: Strategies and New Approaches Towards Global Handicraft Index for Socio-Economic Welfare of Artisans. Asian Journal of Management, Entrepreneurship and Social Science, 2(01), 1-17. Retrieved from http://ajmesc.com/index.php/ajmesc/article/view/46